We believe in being completely upfront with you. Some of the links you find on wrexhamroadrunners.org.uk are affiliate links, which means that if you click through and sign up or deposit at a casino we have reviewed, we may earn a commission from that operator. This commission comes entirely from the casino's side — it never costs you a single penny more than if you had gone directly to that casino yourself. Our goal is to help you find the best online casino experience in the UK, and we want you to understand exactly how we keep the lights on while doing that.
What Affiliate Links Are
An affiliate link is a specially tracked URL that tells a casino operator that a visitor arrived via our website. When you click one of these links, a small cookie is stored in your browser so that the operator can recognise the referral. This is a standard practice across the internet and is used by countless review, comparison, and recommendation websites. The link itself works exactly like any other link — it takes you straight to the casino's own website. No detours, no hidden steps, no inflated prices.
How We Earn
The table below explains clearly what happens at each stage of your journey and confirms that the cost to you is always zero.
| Action | Who Pays | Cost to You |
|---|---|---|
| You click a review or recommendation link on our site | Nobody — no transaction occurs yet | None |
| You register a new account at the casino | The casino operator pays us a referral fee | £0 |
| You make a deposit and start playing | The casino operator pays us a revenue-share percentage | £0 |
| You claim a welcome bonus or promotion | The casino operator covers the bonus cost | £0 |
How This Affects Our Reviews
The short answer is: it doesn't — and we work hard to keep it that way. Rankings and ratings on wrexhamroadrunners.org.uk are never for sale. No casino can pay to appear at the top of our lists, receive an inflated score, or have a negative finding removed from a review. Operators we feature do not see our reviews before they are published, and they have no editorial input whatsoever.
We are equally happy to recommend a casino that pays us a modest commission as one that pays us a higher rate — what matters is which one offers you the better experience. If a casino fails our assessment, we say so plainly, even if that means we earn nothing from including it.
Our Review Methodology
Every casino reviewed on this site is assessed against a consistent set of criteria before we publish any recommendation. These include:
- Licensing & regulation — valid UK Gambling Commission (UKGC) licence as a minimum requirement
- Bonuses & promotions — wagering requirements, time limits, and overall fairness
- Game selection — variety, software providers, RTP transparency, and mobile compatibility
- Payments — deposit and withdrawal methods, processing times, and fee structures
- Customer support — availability, response speed, and quality of assistance
- Responsible gambling tools — deposit limits, self-exclusion options, and signposting to support organisations
FTC & Regulatory Compliance
In accordance with the Federal Trade Commission's guidelines on endorsements and testimonials, and consistent with the UK's Consumer Protection from Unfair Trading Regulations, wrexhamroadrunners.org.uk discloses that it maintains material commercial relationships with some of the casino operators featured on this site. We receive compensation when users take certain actions after clicking affiliate links. This disclosure page, together with in-context labels near affiliate links, ensures that our commercial relationships are always transparent to our readers.
Your Choice
You are never obligated to use our links. If you prefer, you can visit any casino operator directly by typing their address into your browser — you will receive exactly the same service and the same offers. Our links are simply a convenient way to reach operators we have already researched on your behalf, and using them is one of the ways you can support the work we do here at wrexhamroadrunners.org.uk at no cost to yourself.
Questions
If you have any questions about how our affiliate relationships work, or if you would like more detail about a specific partnership, please do not hesitate to get in touch. You can reach the Rexhamroadrunners team through the contact form on our website at wrexhamroadrunners.org.uk. We are committed to transparency and will always do our best to answer your questions honestly and promptly.
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